the brief
Introduce ColorSolve, a customizable hair care system with mix and match formulas and color boosting shots. The goal was to clearly explain a new product concept while building excitement and confidence across the launch experience.
challenges
ColorSolve introduced customization to an everyday routine, which required clear education without feeling heavy. The challenge was to communicate customization in a way that felt fun, intuitive, and like a simple boost to an existing routine.
my role
Lead Designer
Collaborators: VP Creative + Video Editor
COLORSOLVE
the launch
the impact
ColorSolve launched with strong momentum, exceeding initial forecasts and activating an engaged existing customer base across both at home and salon channels. Clear, cohesive creative helped introduce a new concept while positioning the product as a simple, customizable boost to an existing routine.
Post launch data showed continued growth in higher value baskets and subscription driven orders, with ColorSolve frequently added to existing routines rather than purchased as a standalone product. This was supported by ongoing education, thoughtful upsell moments, and consistent creative across channels.
