the brief
Reimagine a long-standing bestselling product to better align with Madison Reed’s evolving brand ecosystem. Create a modern, colorful, and eye-catching packaging system that visually reflects the product’s ability to revive tone and shine, while standing out on shelf, especially in wholesale environments like Ulta or retail environment like salon merch wall.
challenges
Create a full suite of elevated assets across web, email, in-store, and marketing channels with limited photography resources. Use a strategic blend of real photography and AI-assisted imagery to build a cohesive, scalable visual system without compromising brand quality.
my role
Art Direction • Packaging Design • Video Design
Graphic Design
Collaborators: VP Creative + Design Team
Some of this work is conceptual and/or not yet launched.
COLOR REVIVING GLOSS
the why
the how
Color Reviving Gloss is a semi-permanent product designed to be used alongside permanent color, but that relationship is not immediately intuitive. Clear education was essential to explain what the product does, how it fits into a routine, and why it refreshes tone and shine without over-darkening hair.
Education and inspiration were key priorities across supporting assets to show how gloss and permanent color work together, and what the possibilities are for results. Visual cues and simplified messaging helped make a complex concept easy to understand across touchpoints.
