hey
there.
so glad you're here!
a bit about me
I am a dog-lover, avid iced coffee drinker, true crime junkie, spreadsheet-maker, record collector, and a bit of a perfectionist. I like to say I inherited the "I-can-do-that" gene, which means I'll enthusiastically try to master pretty much any creative hobby out there. I've never met a game I didn't want to play, I love to cook, I sew in my free time and have an affinity for well designed bottle labels, organized pantries, and handmade ceramics. And that's me in a nutshell... or wait, is this me in a nutshell?
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I grew up and lived most of my life in Southern California, but relocated to Portland, Oregon with my husband and our rescue pup, Rooney. All three of us are certifiably introverted and absolutely thrive doing remote work - especially Rooney - who spends her days finding the perfect nap spot. During the pandemic, we took up road-tripping and have since covered 21 states. Got a recommendation for our next adventure?
what i do
I have 10+ years of experience on small(ish) creative teams, through which I have perfected my go-getter, learn-by-doing, hat-wearing attitude. My experience is vast, including print, out-of-home, in-store merchandising design, responsive email & digital design, video editing, social media marketing, and photography direction. I also really love designing custom icons and illustrating just about anything.
how i do it
Creating inspiring and functional solutions to design problems is my passion. Whether it's as small as a 24px icon, or as big as a 80ft billboard, I'll meet the challenge with excitement, a strategic mindset, laser-sharp attention to detail, and finesse.
experience
Madison Reed
Art Director / 2023 - Present
Senior Designer / 2020-2023
Designer / 2018-2020
Lead designer on major product launches and seasonal promotional campaigns, email design system, custom icon library, illustrative brand expression, video, and digital + social channels. Management of in house design team. Collaborator on brand image, art direction, and project management.
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Robbins Brothers
Designer / 2017-2018
Junior Designer / 2014-2017
Lead designer on digital, email, print, promotional and environmental design for the digital experience and nationwide retail locations. Collaborated on and produced photography for social media, directed promotional photography, and assisted on video shoots.
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John M. Pfau Library
Graphic Designer / 2012-2014
Designed promotional materials for sponsored event marketing including posters, brochures, postcards and digital advertising. Management of social media marketing.
skillset
Adobe Design Suite • Figma • Premiere Pro • Google Workspace
Video Storyboarding • Photography Direction • Campaign Branding
Strategic Planning • Art Direction