a bit
about me
hey
there!
so glad you're here!
what i do
I’m an art director and creative designer with over 10 years of experience working on small, fast-moving creative teams. Over that time, I’ve developed a collaborative, learn-by-doing approach and a natural comfort wearing many creative hats. My work spans brand campaigns, digital and email design, packaging, video, illustration, and photography direction, with a focus on building cohesive, thoughtful brand systems that scale and storytelling that inspires.
how i do it
Creating functional but beautiful solutions to complex design problems is my superpower. Whether it's as small as a 24px icon, or as big as a 80ft billboard, I approach every challenge with strategic thinking, attention-to-detail, and creative problem solving.
who i am
I am a dog-lover, avid iced coffee drinker, playlist maker, true crime junkie and vinyl collector with an overactive imagination. I like to say I have the “I-can-do-that!” gene, which means I’ll try to master pretty much any new creative skill, board game, or project I find interesting. Outside of work, I enjoy cooking and sewing, and have an affinity for well-designed packaging, organized pantries, & handmade ceramics.
I’m a SoCal native now based in Portland, Oregon, where I live with my husband and our rescue pup, Rooney. We’ve road-tripped through 23 states together and are always planning our next adventure. And that's me in a nutshell... or wait, is this me in a nutshell?​
experience
Madison Reed
Art Director / 2022 - Present
Senior Designer / 2020-2022
Designer / 2018-2020
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I’ve spent the last several years growing alongside Madison Reed, taking on increasing levels of creative leadership as the brand scaled. In my current role as Art Director, I lead design direction across major product launches and seasonal campaigns, guiding work from concept through execution across digital, email, performance media, packaging, photography, and video.
I manage and mentor the in-house design team, collaborate closely with cross-functional partners, and help shape visual strategy that balances brand storytelling with performance goals. Along the way, I’ve played a key role in evolving core design systems and illustrative brand expression, improving creative consistency, team efficiency, and overall creative performance.
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Robbins Brothers
Designer / 2017-2018
Junior Designer / 2014-2017​
At Robbins Brothers, I worked across digital, email, print, and environmental design supporting both e-commerce and nationwide retail locations. I led creative for promotional campaigns, collaborated on social and photography content, and supported video production, gaining experience designing for both digital and physical environments.
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John M. Pfau Library
Graphic Designer / 2012-2014
Earlier in my career, I designed print and digital marketing materials for sponsored events, building a strong skillset in design communication.
skillset
Adobe Design Suite • Figma • Premiere Pro • Google Workspace
Video Storyboarding • Photography Direction • Campaign Branding
Strategic Planning • Art Direction • Design Systems
