top of page
Bonding Time
the brief
Launch a bond-building treatment designed to support healthier, stronger hair. We wanted to develop a product identity that highlighted technical performance and efficacy without drifting into an overly clinical aesthetic.
challenges
Expanding beyond color into hair care required careful brand consideration. The challenge was to break into a saturated market of bond building products and introduce educational information in a way that felt engaging and accessible, all while making sense within the existing product assortment.
my role
Art Direction • Lead Designer
bottom of page