
ColorSolve
new product launch
role
lead designer
objective
launch of a customizable hair care system, including 4 types of color-safe shampoos and conditioners, plus color-boosting additives to keep your color looking fresh while cleansing and caring for your hair.
channels
Collaborators: SVP Creative, Art Director





We wanted to create a strong color story that was consistent through all of the launch assets for this product. We took the lead from the product packaging and leaned into floods of these colors throughout the identity of the product launch assets. From photography and all the way through all of the creative assets, the color palette lets each formula act as it's own "brand" within the identity of the larger product line.
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In developing the branding assets for this product launch, I was responsible for icon creation, supporting asset creation, product listing page imagery and curation. As the lead designer on this launch, I shaped the look and feel of the launch assets across all channels, creating cohesive and impactful assets for use across web , email and social media.













teaser
videos for
organic social
launch
videos for
organic social
One of the design challenges I was presented with for this product launch was using sometimes complex or dry information in a compelling way that educated the consumer. We wanted to make sure the unique characteristics of the product made sense while gamifying the concept by adding "step 1, 2, 3" and inviting the consumer to explore the different combinations this product line offered.
Enter various forms of information graphics. We used them across social media and the product description shopping pages in order to make the process sound more fun and simple. We kept information light as to not overwhelm the visual graphics, but detailed enough to instill trust in us as a brand.












